The world of blood donation and blood-related services is sterile and uninviting, even frightening for some. The identity for the former Center for Transfusion and Transplant Medicine reminds their customers and donors that through their work, they inject some much-needed vitality into the category – and people's lives. All that without forsaking the expertise and precision that are demanded by their treatment of the world's most precious fluid.

 

The work successfully transformed three distinct regional organizations into a single, unified entity that can now compete on a national scale. Versiti projects that, over the next five years, this work will put them in a leadership position within the industry, increasing donations and therefore, impact.